How much does website development cost in 2026?

A 15,000 website and a 3 million website exist side by side, and both can be an honest price — just for different products. The trouble starts when people expect million-level results for 15,000, or pay a million for something a landing page would have solved.

Let's break down how much website development costs in 2026 by type: landing page, corporate website, online store and web app. We'll compare a website builder, a template and custom development, split the estimate into line items and count the costs that begin after launch.

Reference prices by website type

Below are benchmarks for development with a custom design on a modern stack (Next.js, React, TypeScript), with responsive layout, technical SEO and analytics. Prices are for reference: we quote the exact cost after working through the specification.

The lower bound always refers to the simplest version of its type. An online store with 50 products and no integrations and a store with 20,000 SKUs, stock sync, multiple warehouses and a loyalty program are different projects, even though both are called “a store”. You can see what goes into a website project with us on the website and web app development page.

How much does a landing page cost

A landing page is the fastest way to test an offer or launch an ad campaign. The question “how much does a landing page cost” comes down to three things: whether copy and photos are ready, whether you need a custom design, and which integrations are connected.

• Minimum: structure based on ready content, responsive layout, a form that sends leads to Telegram or a CRM, Yandex Metrica with goals.
• What raises the price: prototyping and copywriting from scratch, animations, a cost calculator, a quiz, A/B tests, multiple languages.
• What to check at acceptance: mobile load speed, forms submitting correctly, goals set up in analytics.

A landing page can go live in as little as 1 day if the content is ready. In practice, though, more time goes not into development but into agreeing on the message: the offer, the arguments, handling objections.

How much does a corporate website cost

A corporate website is the company's storefront for clients, partners and job candidates. When people ask how much a corporate website costs, they usually mean 10–30 pages, a catalog of services or products, case studies, news or a blog, and a convenient CMS so content can be changed without a developer.

What affects the price of a corporate website

• The number of unique page templates (not pages in general): home, service, case study, article, contacts.
• A product catalog with filters and data import from 1C.
• Multiple languages — not just translation, but a separate SEO structure for each language.
• A partner or dealer portal — already a step toward a web app.
• Security and hosting requirements: hosting in Russia, 152-FZ (Russia's personal data law), your own servers.

The most underestimated item of a corporate website is content. Service descriptions, case studies, photos of production and the team often take longer to prepare than the website itself. If you don't have content, budget for copywriting and a photo shoot, or launch with the key pages and fill in the rest after release. For B2B companies, it's worth thinking through the journey of an engineer or procurement specialist separately: fast catalog search, downloadable specifications and a clear request-for-quote form bring more leads than flashy animations.

How much does an online store cost

An online store is the most “engineering-heavy” of the standard website types: what matters is not just the storefront but what happens behind it. How much an online store costs is determined mainly by integrations and order logic:

If the store plans to sell via Telegram, it's often cheaper and faster to start with a Mini App: catalog and payment right in the messenger, no sign-up. More on this format in the article what is a Telegram Mini App.

Web apps and customer accounts: when a website becomes a product

The line between a website and a web app is crossed when users get accounts, roles and data that changes. A customer account with order history, a dealer portal with individual price lists, a subscription SaaS service, an internal system for employees — these are all web apps, and they should be estimated as a product, not as a set of pages.

• Roles and permissions: who sees what and what they can change.
• Business logic: order statuses, approvals, calculations, notifications.
• Two-way integrations: not just sending a lead to the CRM, but also showing the customer its current status.
• Security: authentication, audit log, personal data protection.
• Scalability: growth in users and data without a rewrite.

A web app is easy to develop in stages: launch an MVP with one key scenario in 6–12 weeks, then add features in sprints. If users need to install it on their phone, get push notifications and work offline, the web app can be built as a PWA — no app store publishing and no separate mobile development.

Website builder, template or custom development

A website builder is a fine choice for a business-card site or testing a hypothesis over a weekend. Custom development pays off when the website is a sales channel: when speed, SEO, CRM and 1C integrations, unique logic or growth toward a customer account and web app matter.

What makes up the estimate, and costs after launch

A website development estimate usually includes these items:

1. Analysis and prototype: structure, scenarios, user journeys.
2. Design: design system and mockups for desktop and mobile.
3. Layout and frontend: responsiveness, animations, speed.
4. Backend and CMS: content management panel, forms, customer accounts.
5. Integrations: CRM, 1C, payment systems, delivery services.
6. SEO and analytics: structured data, sitemap, goals, events.
7. Testing and launch: browser and device checks, deployment, monitoring.

Recurring costs after launch: the domain (usually up to a few thousand rubles a year for a .ru domain), hosting and CDN (from a few hundred rubles a month for a landing page to tens of thousands for a high-traffic store), an SSL certificate (often free), paid services — search, email newsletters, maps — plus support and further development.

How to save on a website without losing quality

• Prepare content in advance. Copy, photos and catalog data are a common cause of delays, and the team's waiting time costs money too.
• Launch in stages. First the key pages and a lead form, then the blog, multiple languages and customer accounts.
• Cut the number of unique templates, not the quality of each. Five well-thought-out templates beat fifteen rushed ones.
• Replace complex integrations with data exports at the start. A once-a-day exchange with 1C is often enough for the first months.
• Don't cut corners on speed and SEO. Reworking them after launch costs more than building them in from the first mockup.

To compare offers fairly, send every candidate the same specification — we explain how to prepare one in the article how to write a requirements specification. Reference prices for websites, bots, Mini Apps and apps are collected on the development pricing page.