Skip to content
B2B-Lab

03 · On the scale of Yandex Go, Avito, hh.ru

Custom marketplace and platform development

Building a marketplace or platform is not a “big website” — it is economics and architecture: multiple roles, search and matching, payments and payouts, moderation and trust. We design platforms on the level of Avito, Yandex Go and hh.ru so the MVP ships in weeks and growth to millions of users does not require a rewrite.

Cost, for reference
from 1,200,000 ₽
Timeline
MVP in 8–12 weeks
Discuss a projectGet a cost estimate

Use cases

Two-sided markets, aggregators, ordering and classifieds services. We design an architecture that can grow from the first users to millions.

  • 01

    Service marketplace and contractor aggregator

    Customers, contractors, moderators; geo search, ratings, safe deals and dispute resolution.

  • 02

    Classifieds board

    Categories and attributes, search and filters, moderation, paid listings and listing promotion.

  • 03

    Transport and delivery ordering service

    Client, driver, dispatcher: real-time map, tariffs, dynamic pricing, payouts.

  • 04

    B2B marketplace

    Wholesale catalogs, client-specific price lists, tenders, documents and deferred payment.

  • 05

    Hiring and freelance platform

    Job postings, applications, profiles, AI screening, chats, reviews and payments for orders.

  • 06

    Booking service

    Slots, calendars, prepayment, cancellations and reminders, sync with external systems.

What's included

End to end — from idea to a working product.

We deploy the product on the client's servers or in their cloud and hand it over up and running — with access credentials, documentation and team training.

  • Product and technical architecture
  • Personal accounts for every role
  • Search, filters, geolocation, maps
  • Payments, escrow, payouts to providers
  • Moderation, ratings, reviews, disputes
  • Mobile apps and a web version
  • Admin panel, BI reports, anti-fraud

Our approach

We split the product into domains: catalog, search, orders, payments, moderation, geolocation, notifications. Each is a separate service with a clear API. We launch an MVP in weeks, not a year, and scale without rewriting.

Outcome

A platform with well-thought-out economics, a resilient architecture and dashboards for every role: customers, providers, moderators and administrators.

Stages

How we work

  1. 011–2 weeks

    Model and architecture

    Roles, deal economics, domains (catalog, search, orders, payments, moderation) and their APIs.

  2. 028–12 weeks

    MVP

    The minimum set that takes one deal from start to finish for every role.

  3. 032–4 weeks

    Launch and first users

    Tools to solve the chicken-and-egg problem: listing import, invitations, promotions.

  4. 04in sprints

    Scaling

    Mobile apps, anti-fraud, BI, queues and caching, horizontal scaling.

Cost

Pricing and timelines

Prices are for reference and depend on the scope of work. We quote the exact cost after reviewing the specification.

All prices

  • Marketplace MVP

    from 1,200,000 ₽8–12 weeks

    Web for all roles, search, orders, payments, admin panel

  • Platform with mobile apps

    from 2,500,000 ₽3–5 months

    iOS and Android, escrow, payouts, moderation, analytics

  • High-load platform

    custom quotein phases

    Microservices, Kafka, Kubernetes, anti-fraud, BI

Turnkey marketplace development: where we start

Every platform rests on a single deal: a buyer finds an offer, agrees on terms, pays, receives the result and leaves a review. We design this journey for each role and build the architecture around it. That turns turnkey marketplace development into a clear sprint plan rather than an endless feature list. Learn more about the stages in how to build a marketplace.

B2B platform development adds its own requirements: contracts, invoices, credit limits, approvals and integrations with buyers' accounting systems. We build them into the data model from day one.

High-load systems without a rewrite

Each domain — catalog, search, orders, payments, moderation, notifications — lives separately and communicates through clear APIs and events. This lets us launch the MVP quickly, then move high-load parts into separate services and add queues and caching. An example is the service marketplace case study with escrow payments, launched in 9 weeks.

Case studies

Similar projects

Blog

Worth reading

FAQ

Frequently asked questions

How much does marketplace development cost?

For reference: a marketplace MVP starts at 1,200,000 ₽, a platform with mobile apps at 2,500,000 ₽. The exact price depends on roles, payments and integrations and is set after scoping the requirements.

How long does it take to launch a platform MVP?

Usually 8–12 weeks: enough for every role to complete a deal from start to finish. After that, we develop in sprints.

How does a safe deal work?

The payment is held by the payment provider and released to the contractor once the result is confirmed; disputes are resolved through arbitration in the admin panel.

Will the platform handle growth?

Yes. The architecture is split into domains with APIs, so high-load parts can be moved into separate services without rewriting the whole product.

Other services

Contact

Always happy to discuss a new project.

Fill in the form — or a detailed brief if your requirements are already clear. We'll reply with an estimate and a plan.

  1. 01Tell us about your task, goals and timeline
  2. 02Get a clear estimate and plan
  3. 03Call with the head of the lab
Submit a brief

hello@b2b-lab.ru