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TelegramBot + Mini App03 / 05 · Kazan

Coffee shop Telegram bot case study: ordering, loyalty, delivery

A multi-level bot for customers, baristas and managers, plus a Mini App with the menu, payments and a loyalty card.

Repeat orders
64%
Locations connected
27
Client
Regional coffee shop chain
Timeline
6 weeks to launch across all locations
Team
Designer, 2 developers, QA

Challenge

What the client came with

The chain wanted its own ordering and loyalty channel without an expensive mobile app or aggregator commissions. Paper loyalty cards got lost, and guests did not come back after promotions.

Solution

What we did

  1. 01

    Guest bot

    Order ahead, choose a location, track readiness status, repeat a past order with one button.

  2. 02

    Mini App with menu and payments

    Menu with photos and modifiers, payment via YooKassa, loyalty card with points and tiers.

  3. 03

    Bot for baristas and managers

    Real-time orders per location, stop lists, shift reports.

  4. 04

    Triggered broadcasts

    Personal offers based on order history and reminders for guests who haven't visited in a while.

Features

  • Roles: guest, barista, location manager, chain administrator
  • YooKassa payments
  • Loyalty program in Telegram
  • Stop lists and reports
  • Integration with the accounting system

Results

  • 27 locations connected
  • 64% of orders are repeat orders
  • Zero barrier to entry: no app to install

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